The ongoing edition of the Indian Premier League (IPL) 2023 has achieved tremendous response from all the fans and spectators. IPL is the most followed and enjoyed cricketing league across the globe as it stars the most contemplating Indian and overseas cricketing talents. The ongoing edition of the IPL has witnessed some thrilling encounters that have kept the spectators stuck to the television. IPL 2023 saw the most number of fixtures where the result was not evident till the final delivery of the match. The various stakeholders enjoy massive support and wealth from organizing, hosting, and broadcasting IPL matches. The Disney-Star group is solely responsible for streaming IPL on television whereas the Viacom 18-Jio group has been awarded the rights to stream the championship on Over the Television (OTT) platforms. Notably, Disney star has recorded the highest viewership in IPL history.
IPL Viewership: The first 66 Matches garnered 48.2 crore views on Disney Star
Interestingly, Disney Star Group has witnessed a record highest viewership in the history of the championship since its inception. The Broadcast Audience Research Council (BARC) of India has released data showing tremendous numbers for the streaming giant. The first 66 games of the IPL garnered a thumping 48.2 crores viewership on the Disney Star group. Disney Star surpassed its previous record set in 2019. The BARC stated that this is the highest viewership for any single season of IPL.
The latest data released by BARC depicts a 43% weekly growth since the start of IPL which is certainly way better than the 32% average growth. This was the seventh week of the ongoing edition. The Disney Star group has claimed that they took only 29 matches to break the 2022 year’s viewership. The Disney Star Group had for the first time in the last five years witnessed a direct tussle from the Viacom 18 group that broadcasted the event on OTT. Jio Cinema streamed the IPL for free and gave a major competition to Disney Star.
The Viacom 18 and Jio Cinema also achieved massive responses from all the viewers as it also stunned everyone with amazing numbers over OTT platforms.
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